Hard G or Soft J?

• Battle Over ‘GIF’ Pronunciation Erupts (2013, New York Times)
• An Honor for the Creator of the GIF (2013, New York Times)
• The Creator of the GIF Says It’s Pronounced JIF. He Is Wrong (2013, Gizmodo)
• GIF vs. JIF: You’re Probably Still Saying It Wrong (2014, Mashable)
• How to pronounce GIF, once and for all (2017, Daily News)
• How To Really Pronounce GIF (web site)